Sarah Williams

Sarah Williams leads Vector Group’s people, customer and communications business units. Along with her teams, she is responsible for planning and delivering strategies across these three disciplines. Sarah is a senior leader with 30 years’ experience, and has had a range of leadership roles at an executive and board level spanning public relations and human resources remits. She joined Vector from Porter Novelli, a public relations and marketing agency, where she held the position of Managing Director. Her experience encompasses crisis management, reputation and stakeholder engagement, workforce planning, wellbeing and people development. In 2019, Sarah was inducted into the College of Fellows of the Public Relations Institute of New Zealand in recognition of her significant contribution to the industry and high levels of competence.